Social Media Marketing Plan for Automotive Dealership Assignment

Social Media Marketing Plan for Automotive Dealership - Assignment Example As the paper declares the Company is an automotive dealership company that is currently located in Los Angeles, California. The company is a partnership whereby I am one of the directors who aspire to take the company to the next level. We plan to launch the company’s website and blog so that the company can have more online presence. The business will deal with cars from various carmakers. In essence, the company will operate as an intermediary between car manufacturers and the customers so that customers can buy their preferred cars efficiently and effectively. According to the report findings considering the nature of the automobile industry, it is critical to stay in touch with the customers. The close interaction via social media sites will enhance customer satisfaction through real-time feedback and support. The company has been operational for the past five years but its profit margins have not expanded to reflect its age. In this regard, the company will adopt an online marketing plan that will see the sales skyrocket within the next five years. Social media provides the best platform for such a proposal, considering the significant number of active social media users. Over the five years that the company has been in operation, it has gained strength in many areas and suffered some weaknesses. The strengths that the company boasts of outweigh its weaknesses. The company plans to use its experience in sales and marketing to market its products and services over various social media platforms.