Women’s Roles during WW1 Essay Example for Free

Women’s Roles during WW1 Essay World War 1 was a pivotal event that affected Canada in many ways. Not only for the men that fought for their country, but also for the thousands of women that contributed behind the soldiers of the front lines. It was a heavy change for them; going from dependant housewife to being employed at some of the largest industries and factories. World War 1 was centered on Europe and began in the summer of 1914 (Wikipedia). That summer changed the lives of many families in Europe, and all over the world. Men were forced to leave their homes and families behind and fight for their countries. In result of the men’s absence, women had the opportunity to take the available jobs. It was a major step in the history of women, since they were confined to their homes and specific jobs called â€Å"women’s work† before World War 1 took place. Women started to gain more freedom and responsibility, but still kept their roles at home. Little did they know that World War 1 would provide them with the opportunity to become successful and independent, and that it would change their lives forever. Women were almost obligated to fill in for the men who were away from home, which was a very big change for women. Men were the providers for their families, and the women were expected to complete the duties at home and specific women’s work. Women’s work consisted of two main trades, textile and clothing. These jobs employed far more women than men. Women rarely left the house, and they were kept very busy by fulfilling the role of mother, wife, and housekeeper. Their main job was to keep their husbands happy, and the house in an orderly fashion.

Business Plan for Startup SME Company

Business Plan for Startup SME Company Business Plan for QW Consultancy Situation Analysis SME and Start Up Companies Operating from Cambridge UK and  Relational Competitor Analysis between QW Consultancy and Potential Competitors in Cambridge The situation analysis will primarily address the strengths, weaknesses, opportunities and threats this new company could face in the transition from a theoretical construct to being a viable operative capable of mounting credible competition with other companies willing to offer similar consultancy services, or similar services within the generic and holistic framework of complete corporate consultancy services. The focus will be a relational comparison between Cambridge, UK, where the new company will be based and the rest of the UK, the EU and the international community. This analysis will be devoted to the analysis of these strengths, weaknesses; opportunities and threats (the classic SWOT analysis formulation) specifically within this geographical context. In a lot of ways the vulnerability of SMEs and Start-Up companies is a major strength and opportunity for QW, as the service that QW wish to provide will specifically target small businesses in order to give them consultancy advice in relation to the issues which will be relevant in terms of initial start up processes. Therefore a more complete understanding of the business, economic and social environment that small businesses typically operate in, in regional towns like Cambridge is paramount in building the business acumen necessary to mount and sustain an effective business operation. As Reid (1995) explains: ‘The typical firm†¦.is surrounded by some rivals with regional markets (25 per cent) and others with no more than local markets (20 per cent). A few (2 per cent) operate internationally. The typical firm†¦.can readily distinguish major from minor competitors and has about three of each. Its principal product is a mildly differentiated commodity which it would characterize as ‘similar’ to that of its rivals. Its customers vary in the extent to which they are well-informed. The typical customer is well-informed, and has a least some familiarity with the technical features of the products, and some experience, directly or indirectly, of consuming them†¦.[1]’. It is clear therefore, that QW will rely heavily upon the local economy in Cambridge, a relatively moderately populated location (the population of Cambridge as counted in the last census is represented in diagrammatic form[2] in the schedule attached[3]). Accordingly the success of QW is likely to mainly be contingent upon local factors, which in turn will be heavily affected by local competitors. Also, particularly in light of Reid’s analysis above, QW needs to understand that although it is a novel concept for a consultancy firm to provide consultancy services specifically to the small business sector, and although, according to the business plan it is anticipated that this will fill a gap in the market, QW must not over estimate the uniqueness of their idea. Their idea essentially involves a singular focus on the SME and start-up business sectors in terms of delivering consultancy services. However, if one examines Diagram One ((which gives a breakdown of the main companie s that offers similar consultancy services in Cambridge, UK, and therefore represents the potential main competitors which QW would encounter if they set up in Cambridge, UK) and which the writer has attached in the Diagrams Section, at the end of this document), it is integral to note that a significant percentage of the largest companies offering consultancy services in Cambridge target the same publics that QW propose to i.e. the start-up business sector and the SME sector. Also, it is important for QW to be aware that these competitors, (while they have got a range of services, only one element of which is usually targeted at the start-up and SME sector), still represent a major threat to the economic success of QW. Indeed, this situation will be a major threat to (and weakness of) QW along with the usual threats faced by fledgling companies. Anderson et al. (1993) give us an insight into these more generic threats: ‘Typically†¦business is forced to operate in market niches.These niches are often market segments which are relatively small in size and may be lacking in adequate growth or profitability opportunities, unless skilfully exploited. Limited physical, financial and human resources, a lack of industrial experience and of business acumen on the part of owner-managers†¦.are frequently to blame for poor exploitation of these fragile niches. Nevertheless, if a†¦(business)†¦.is to grow and prosper, rather than simply to survive, over a non-trivial period of time (say more than three years), it must properly identify, develop and implement the requisite business strategy†¦[4]’. Therefore specifically in terms of Cambridge, UK, QW should consider setting up a presence alongside their competitors, with a strong focus on what makes their service unique (including exclusive pricing policies). As these SME and start up company specific services, and similar ones are offered by their main competitors such as Ernst and Young, PriceWaterhouseCoopers and Oakland, and because consultancy itself is such a fluid concept which is often misinterpreted or misunderstood by the end user of the service, QW need to keep two things in mind. Firstly, their planned marketing efforts should be targeted to establish their presence alongside that of their competitors, which will help to differentiate the service QW have to offer. Therefore, QW may wish to consider advertising in the Yellow Pages. Secondly, QW should consider using the voluntary and government sponsored sector within Cambridge to assist them to advertise their service. Therefore, they should potentially consider doing leaflet drops with agencies such as the East of England Regional Development Centre which is responsible for offering assistance to SMEs and Start-Up companies in Cambridge. Also, a similar initiative could be targeted at the St Johns Innovation Centre, in Cambridge which has a similar function. In this way, QW may be able to take advantage of inexpensive advertising for their new company and they will get a high level of exposure to desired publics. QW may also wish to set up a website, as many of their competitors listed in Diagram One have. Also, in terms of safeguarding the unique idea that their proposed company is based upon, QW may wish to consider registering this in order to secure intellectual property rights in their concept, as is their right in light of the developments the law has made in terms of offering intellectual property security. Pietrobelli, C. and Sverrisson, A. (2003) have pointed to the importance of taking such measures and they have also outlined the reasons why a company or product is vulnerable in the absence of such measures: ‘†¦the increase in research and development (RD) costs, the shortening of the life-cycle of products, difficulties of appropriating RD results, particularly in the field of easy-to-copy new technologies (such as computer programs), and the shift toward a global, knowledge-based economy, prompted a far-reaching reform of the intellectual property system (Correa 1994; David 1993)†¦..[5]’. In conclusion therefore, this document has looked at the position of QW in light of their business plan proposals. The piece has been demographically and geographically evaluated with reference to QW’s intentions to locate in Cambridge. Accordingly, the piece has looked at the competitors QW would be likely to encounter in this location and has examined how related factors may impact upon the likely success of QW. An analysis of the generic threats a business may face was looked at as a prelude to the more detailed study of how QW may operate within Cambridge, UK. Bibliography Books Anderson, M., Jacobsen, L. and Reid, G. (1993). Profiles in Small Business: A Competitive Strategy Approach. Publisher: Routledge. Place of Publication: New York. Pietrobelli, C. and Sverrisson, A. (2003) Linking Local and Global Economies: The Ties That Bind. Publisher: Routledge. Place of Publication: New York. Reid, G. (1995) Small Business Enterprise: An Economic Analysis. Publisher: Routledge. Place of Publication: New York. Website http://www.statistics.gov.uk/census2001/pyramids/pages/12ub.asp >>. DIAGRAMS SCHEDULE DIAGRAM ONE QW’S MAIN COMPETITORS OPERATING IN CAMBRIDGE WHAT SERVICES DO THEY OFFER? Apto Consulting Limited Strategic and Business Planning Consultancy Performance Improvement Decision Support Services. Axiom-e Consultancy Financial Management Strategic and Business Planning Consultancy Performance Improvement Decision Support Services. Cambridge Enterprise Business Advice and mentoring for SMEs Funding Advice Financial Planning Cambridge Enterprise Technology Club Networking forum Cambridge Hi-Tech Association of Small Enterprises (CHASE) Networking Group for Entrepreneurs and SMEs Cambridge Strategic Management Research and other Consultancy Manufacturing and Service advice Training Strategic and Business Planning Consultancy Performance Improvement Decision Support Services. Ernst Young Audits and assurance consultancy, Taxation, Business and financial services. Business expansion consultancy Oakland Technical and Market Research Strategic Consultancy Strategic and Business Planning Consultancy Performance Improvement Decision Support Services. Peters Elworthy Moore Auditing and Accounting Tax Consultancy, Business Recovery, IT, Human Resources Recruitment. Price Bailey Forensic Accountancy Taxation Audit and Accounting Services Business Consultancy and Change Management, Financial Planning, PricewaterhouseCoopers Assurance and Regulatory Consultancy Tax services and Actuarial services Risk Management Business Recovery Rapier Management Consultants Corporate Strategy Strategic and Business Planning Consultancy Performance Improvement Decision Support Services. RWA Accountants Tax planning Ecommerce Consultancy Strategic and Business Planning Consultancy Performance Improvement Decision Support Services. Shelford Business Consultants Ltd Business Consultancy Services, Audit and Accounting Services Business Consultancy and Change Management, Financial Planning, DIAGRAM TWO Cambridge The percentages on the pyramid represent the percentage of all males (to the left) and the percentage of all females (to the right) that are in that age group. Age Range Total Males Females 0 – 4 5123 2599 2524 5 – 9 4799 2504 2295 10 – 14 5080 2650 2430 15 – 19 8807 4395 4412 20 – 24 16892 8705 8187 25 – 29 10853 5889 4964 30 – 34 8931 4653 4278 35 – 39 7534 3966 3568 40 – 44 6141 3098 3043 45 – 49 5843 2876 2967 50 – 54 5726 2820 2906 55 – 59 4798 2314 2484 60 – 64 3975 1944 2031 65 – 69 3489 1640 1849 70 – 74 3376 1575 1801 75 – 79 3064 1273 1791 80 – 84 2259 826 1433 85 – 89 1464 431 1033 90 and over 709 158 551 Totals 108863 54316 54547 This page printed from National Statistics Website. Crown Copyright applies unless otherwise stated. 1 Footnotes [1] P52. Reid, G. (1995) Small Business Enterprise: An Economic Analysis. Publisher: Routledge. Place of Publication: New York. [2] Available at: http://www.statistics.gov.uk/census2001/pyramids/pages/12ub.asp >>. [3] This diagram also denotes how many adults this population contains. [4] P121. Anderson, M., Jacobsen, L. and Reid, G. (1993). Profiles in Small Business: A Competitive Strategy Approach. Publisher: Routledge. Place of Publication: New York. [5] P220. Pietrobelli, C. and Sverrisson, A. (2003) Linking Local and Global Economies: The Ties That Bind. Publisher: Routledge. Place of Publication: New York.

An Analysis of Uncle Toms Cabin Essay -- Uncle Toms Cabin Essays

An Analysis of Uncle Tom's Cabin "The book, Uncle Tom's Cabin, is thought of as a fantastic, even fanatic, representation of Southern life, most memorable for its emotional oversimplification of the complexities of the slave system," says Gossett (4). Harriet Beecher Stowe describes her own experiences or ones that she has witnessed in the past through the text in her novel. She grew up in Cincinnati where she had a very close look at slavery. Located on the Ohio River across from the slave state of Kentucky, the city was filled with former slaves and slaveholders. In conversation with black women who worked as servants in her home, Stowe heard many stories of slave life that found their way into the book. Some of the novel was based on her reading of abolitionist books and pamphlets, the rest came straight from her own observations of black Cincinnatians with personal experience of slavery. She uses the characters to represent popular ideas of her time, a time when slavery was the biggest issue that people were dealing with. Uncle Tom's Cabin was an unexpected factor in the dispute between the North and South. The book sold more than 300,000 copies during the first year of publication, taking thousands of people, even our nation's leaders, by surprise. Mr. Shelby is a Kentucky plantation owner who is forced by debt to sell two of his slaves to a trader named Haley. Uncle Tom, the manager of the plantation, understands why he must be sold. The other slave marked for sale is Harry, a four-year-old. His mother, Mrs. Shelby's servant, ... ...ies to wage her own battle. Eva serenely fades into death, but her presence and her dreams survive in her father and in the reader of the novel. It is doubtful if a book was ever written that attained such popularity in so short a time as did Harriet Beecher Stowe's Uncle Tom's Cabin. "The thrilling story was eagerly read by rich and poor, by the educated and uneducated, eliciting from one and all heartfelt sympathy for the poor and abused negro of the south,"(Donovan 74). It was, indeed, a veritable bombshell to slaveholders, who felt that such a work should be dangerous to the existence of slavery. They had a good cause to fear it too, for its "timely appearance was undoubtedly the means of turning the tide of public feeling against the abominable curse of slavery"(Cass 35).

Phoenixs Hardships and Racism in A Worn Path Essay -- Literary Analysi

â€Å"A Worn Path† tells of an elderly and frail black woman and of the hardships that she must overcome. Upon reading the story, you realize that there is more to the story than meets the eye. She faces many roadblocks along her way. Phoenix faces many dangerous obstacles along her way, for a person of her age. She faces racism from some of characters she meets along the way. Phoenix faces inferior treatment, as though she is nothing more than some insect to squash. This story is about not only her ‘journey’ to Natchez, but also about her journey through society and the struggle to overcome the dangers, being treated inferior, and the racism. It’s December when Phoenix starts on her journey to Natchez and it is a journey she has taken many times before. This journey is no journey an elderly and weaken person should have to make by themselves, yet Phoenix does. She does not allow her age or her condition to keep her from it. Deep through the pines, the path takes her, and her first task would be to make it over a hill that seems to take all her energy and strength. â€Å"Seems like there is chains around my feet, time I get this far†¦Ã¢â‚¬  (Welty 5), here the reader can tell Phoenix does not have the strength that she really needs to make it up the hill. Yet somewhere she finds the will to keep pushing on and moving forward. This same type of spirit that allows Phoenix to keep pushing forward in society, and not to back down. Showing the younger generation that you have to fight your way through to a brighter day. It is later down the path that Phoenix comes to a creek and the only way to get across, is by walking on a log. Phoenix walks across this log with her eyes close. Once across she opens her eyes and says, â€Å"I wasn’t as old as I ... ...f questions and she answers all of them respectfully and honestly. Phoenix cleverly distracts the man, with the two dogs that are fighting and he goes off to scare the big black one away by shooting at it. It is when he comes back and points his gun at her, that Phoenix shows no fear if it. When she is asked if she is afraid of it, her reply is, â€Å"No sir, I seen plenty go off closer by, in my day, and for less than what I done† (Welty 58). Her unusual courage shows just how far racism stretches. Normally a human being would show fear when staring a gun down, but with years of white people making slaves out of them; black people had learn to face persecution head on. Therefore, Phoenix faced her trial head on, and the white hunter left with a little more respect for her than before. Which in the society she lived in respect was a gift and to be cherished.

Native Americans- Minority Role Essay example -- essays research paper

Thesis Since the arrival of the Europeans in 1492 the Native American has systematically been dehumanized, decivilized and redefined into terms that typify a subordinate or minority role, restricted life opportunities persist today as a result. I. Introduction-Majority/Minority group relations- the role of power II. Historical Overview A. Native American life before contact with the White man. B. Early contact, efforts at peaceful co-existence. C. Conflict and its consequences for Native Americans III. The continuing role of power A. Control techniques used by the majority group B. Native American life today, SES, housing, education, etc. Power and Minority Group Position: The Case of Native Americans Majority/Minority group relations can be illustrated by studying the role of power and how it is distributed between groups. The majority, or group that wields the most power, directly affects the circumstances for the minority. In most cases power struggle leads to racial and ethnic inequality. This scenario describes the case of the Native Americans. Since the arrival of the Europeans in 1492 the Native American has systematically been dehumanized, decivilized and redefined into terms that typify a subordinate or minority role, restricted life opportunities persist today as a result (Farley, 2000). When European settlers arrived on American shores to settle a New World, around 7 million Native Americans had been settled in the wilderness north of present-day Mexico for some time. It is believed that the first Native Americans arrived during the last Ice Age, approximately 20,000 - 30,000 years ago, by crossing the Bering Strait from northeastern Siberia into Alaska. Over thousands of years, â€Å"spiritual kin-based communities† had survived by living off the land and bartering goods. Their diversity was reflected by their societies, which ranged from small, mobile bands of hunter-gatherers in the Great Basin to temple-mound builders in the Southeast (DiBacco, 1995). The encounter of early explorers with the people of the Americas would ultimately set in motion the destruction of long existing Native American life and culture. Engrained into the minds of the Europeans were prejudiced images and stereotypes of the Native Americans, which we struggle still today to eradica... ...ypes. Even still, today’s 2.1 million Native Americans have proved their resilience by surviving oppression in a world dominated by other races and cultures. Unlike other minorities who have fought for equal rights in American society, Native Americans have fought to retain their land and cultures and have avoided assimilation, at a hefty cost. Works Cited Bataille, Gretchen. The Pretend Indians: Images of Native Americans in the Movies. Iowa State University, Ames: 1980 Berkhofer, Robert F. The White Man's Indian. Alfred A. Knopf Publishers, New York, 1978. DiBacco, Thomas V., Lorna C. Mason, and Christian G. Appy. History of The United States. Boston: Houghton Mifflin Company, 1995. Keohane, Sonja. â€Å"The Reservation Boarding School System in the United States, 1870-1928.† http://www.twofrog.com. 3/19/2005 Jordan,Winthrop D. and Leon F. Litwack. The United States. Englewood Cliffs: Prentice Hall, 1991. Todd, Lewis Paul and Merta Curti. Triumph of the American Nation. Orlando: Harcourt Brace Joranovich, Inc., 1986. Zinn, Howard. A People’s History of the United States. New York: Harper-Collins, 1980. Farley, John. Majority-Minority Relations. New Jersey: Prentice Hall,2000.

Fad Diets: Look Before You Leap Essay

Association. â€Å"Fad diets are a short-term, quick-fix approach to weight loss that don’t work over the long haul. These diets tend to over-promise results but don’t deliver. Food choices are often monotonous, and caloric intake may be very restricted, so that once the novelty wears off, so does the motivation to continue.† Even the U.S. Department of Agriculture (USDA) has recognized the huge popularity of fad diets, and in February it sponsored the Great Nutrition Debate, a discussion panel that featured popular diet book authors as well as nutrition and weight loss researchers. While the panelists agreed that Americans are too fat, there was no consensus about the best way to lose weight and keep it off-although it led to interesting and sometimes heated debate. In the end, USDA indicated that it might be time for government researchers to evaluate the various diets to help sort fact from fiction. There is a dire lack of scientific research to corroborate the theories expounded in the majority of diet books currently on the market. Most promise weight loss programs that are easy, allow favorite foods or foods traditionally limited in weight loss diets without limitations, and do not require a major shift in exercise habits. Often, adds Sachiko St. Jeor, PhD, RD, Director of the Nutrition Education and Research Program at the University of Nevada School of Medicine, â€Å"fad diet book authors take a scientific half-truth that is complex and use that as the basis for their arguments.† Authors may simplify or expand upon biochemistry and physiology in an effort to help support their theories and provide a plethora of scientific jargon that people do not understand but that seems to make sense. And few, if any, offer solid scientific support for their claims in the form of published research studies. Instead, most evidence is based on anecdotal findings, theories, and testimonials of short-term results. Some of the most popular diets to hit the news wires these days are those that promote low carbohydrate and high protein intakes and promise significant weight loss. These diets are nothing more than low calorie diets in disguise, but with some potentially serious consequences. Following a low-carbohydrate, high-protein diet will encourage the body to burn its own fat. Without carbohydrates, however, fat is not burned completely and substances called ketones are formed and released into the bloodstream. Abnormally high ketone levels in the body, or ketosis, may indeed make dieting easier, since they typically decrease appetite and cause nausea. However, ketosis also increases the levels of uric acid in the blood, which is a risk factor for gout and kidney disease in susceptible people. Additionally, notes Dr. St. Jeor, â€Å"following these diets can result in dehydration, diarrhea, weakness, headaches, dizziness, and bad breath, and over the long term, can also increase risk of atherosclerosis and osteoporosis.† Here’s a rundown on some of the more popular high-protein, low-carbohydrate diets that are making headlines. Sugar Busters! By H. Leighton Steward, Sam S. Andrews, MD, Morrison C. Bethea, MD, and Luis A. Balart, MD Premise/Theory:Sugar and certain carbohydrates (those with high glycemic indices) are toxic to the body causing blood sugar levels to rise and increasing the levels of insulin production, thereby prompting fat storage and weight gain. Supposedly, decreasing sugar intake can help people lose weight and decrease body fat, no matter what other foods are eaten. Dietary Recommendations: * Eliminates refined and processed carbohydrates, especially sugar and white flour and all foods made from these ingredients. Also eliminates foods like potatoes, corn, white rice, beets, carrots, corn syrup, molasses, honey, soft drinks, and beer. * Encourages consumption of whole grains, low-glycemic-index carbohydrates (high-fiber vegetables and fruits), and lean meats with no restrictions on protein foods. * Authors claim that washing food down with liquid does not allow for proper chewing. Claims excess fluid with meals also dilutes digestive juices and can result in partially digested food. * Average intake of calories is 1200 calories/day distributed as 30 percent carbohydrate, 32 percent protein, and 28 percent fat. Recommended calorie intake in this diet is low, accounting for short-term weight loss. Concerns: * There is no scientific basis or published data for the Sugar Busters! weight loss theory. The explanation of insulin’s role in weight gain that is provided is simplistic. The body does produce insulin in response to a rise in blood sugar levels, but it does not promote storage of fat unless excess calories are consumed. * There is no scientific evidence supporting the claim that the consumption of fluids during meals negatively affects digestion. Drastically decreasing dietary intake of carbohydrates forces the body to burn reserves of stored fat for energy, a condition known as ketosis, which leads to decreased hunger and a metabolic advantage. Dietary Recommendations: * Limits carbohydrates to 20 grams/day for the induction phase of the diet and 0 to 60 grams/day in the ongoing weight loss phase. Carbohydrate intake ranges from 25 to 90 grams/day in the maintenance diet. * Unlimited quantities of protein foods and fat-steak, bacon, eggs, chicken, fish, butter, and vegetable oil-are allowed. Avoid or limit carbohydrates, specifically breads, pasta, most fruits and vegetables, milk, and yogurt. Concerns: * No published scientific studies support the diet claims. * Offers extremely limited food choices. Diet is nutritionally unbalanced and excessively high in protein, fat, saturated fat, and cholesterol. * Promotes ketosis as a means of weight loss. * Suggests that a high-saturated-fat, low-carbohydrate diet does not have an effect on lipids. * Dehydration is possible if large amounts of water are not consumed. * Diet is low in calcium, magnesium, potassium, vitamin C, and folate (dietary supplements are recommended). Enter the Zone By Barry Sears, PhD Premise/Theory: The â€Å"zone† is a metabolic state in which the mind is relaxed and focused and the body is strong and works at peak efficiency. A person in the â€Å"zone† will allegedly experience permanent body fat loss, optimal health, greater athletic performance, and improved mental productivity. Insulin is released as a result of eating carbohydrates and leads to weight gain. Because food has a potent, drug-like effect on the hormonal systems that regulate the body’s physiological processes, eating the right combination of foods leads to a metabolic state (lower insulin levels and lower eicosanoid levels) in which the body works at peak performance and which results in decreased hunger, weight loss, and increased energy. Dietary Recommendations: * To get into the â€Å"zone,† rigid quantities of food, apportioned in blocks and at prescribed times, are recommended in a distribution of 40 percent carbohydrate, 30 percent protein, and 30 percent fat. Meals should provide no more than 500 calories and snacks less than 100 calories. * Food should be treated like a medical prescription or drug. * Menus suggest lots of egg whites, nuts, olives, peanut butter, and monounsaturated fats and large amounts of allowable (low-glycemic-index) fruits and vegetables.Alcohol is okay in moderation, but â€Å"zone† followers are advised to avoid or limit carbohydrates, especially pasta, bread, high-glycemic-index fruits and vegetables such as carrots and bananas, saturated fat, and arachidonic acid. * Diet averages 1,300 calories per day, although some menus may run as low as 850 calories. Concerns: * Oversimplifies complicated physiological processes. For example, eicosanoids are one part of a complex system, and no studies suggest that they are dangerous or cause disease. * The metabolic pathways explained in the book that supposedly connect diet, insulin-glucagon, and eicosanoids are not found in standard nutrition or biochemistry texts. The premise that any type of diet completely controls insulin and glucagon secretion is not supported by current nutrition or biochemistry knowledge, nor is the theory that the insulin-glucagon axis controls production of eicosanoids. * Relies upon unproven claims based on case histories, testimonials, and uncontrolled studies that are not published in peer-reviewed journals. Although all of these diets may promote short term weight loss, their long term effectiveness is a different story. The bottom line for lasting and healthful weight loss is a varied diet, reduced caloric intake, and regular physical activity. â€Å"The truth is that losing weight permanently takes work. It’s not glamorous-eating habits need to change and activity usually needs to increase,† notes Quagliani. â€Å"If a diet sounds too good to be true, it probably is.† Glossary Arachidonic acid: fatty acid precursor for eiconsanoid production. Eicosanoids: biologically active class of compounds that are involved in a wide range of regulatory processes such as synthesis of certain fatty acids. Glycemic index: a ranking of the effect on blood glucose of the consumption of a single food relative to a reference carbohydrate (e.g., white bread or glucose). Glucagon: has an effect opposite to that of insulin. Insulin’s and glucagon’s opposing effects help maintain carbohydrate metabolism in a steady state. Tips on Spotting Fad Diets Claims or implies a large or quick weight loss of more than 1 to 2 pounds per week. Slow, gradual weight loss increases the chance of weight loss success and of keeping weight off over the long term. Promotes magical or miracle foods. No foods can undo the long-term effects of overeating and not exercising or melt away fat. Restricts or eliminates certain foods, recommends certain foods in large quantities, insists on eating specific food combinations, or offers rigid, inflexible menus. Implies that weight can be lost and maintained without exercise and other lifestyle changes. Relies heavily on undocumented case histories, testimonials, and anecdotes but has no scientific research to back claims. Contradicts what most trusted health professional groups say, or makes promises that sound too good to be true.

Case Study Report: Odi

Case Study Report: Optical Distortion, Inc. (A) For the three types of chicken farms, the appealing and unappealing characteristics of using ODI contact lens are presented as below. When it comes to appealing characteristics, the three types of chicken farms are the same: less cannibalism, less feed cost, and less the temporary weight loss and the retardation of egg production. From the perspective of cannibalism, which is originally 25% showed in experience, flock mortality is reduced to an average of 4. 5% when ODI lens are used .On the contrary, the debeaking makes the mortality for cannibalism from 25% to only 9% , which is higher than contact lenses used. In other words, farmers can save more 4. 5% (9% minus 4. 5%) chickens in their farm. On the other words, farmers can save $2. 40(price of per hen)*4. 5%*the number of chickens in the farm. From the perspective of less feed cost, the debeaking chicken only can eat the feed in the trough at least 3/8† deep, while the ODI le ns used chicken only can eat the feed in the trough below 3/8†deep.At $158 per ton for chicken feed, this would represent considerable annual savings, especially for large farms. From the perspective of less the temporary weight loss and the retardation of egg production, because the fewer cannibalism and the trauma resulting, farmer can get more eggs. When it comes to unappealing characteristics, the details are as below. Farm Types| Unappealing Characteristics|Small Farms| Labor cost| Lens cost| The number of birds are too small to use the new technology| Medium Farms| Yearly cash flow is only $375,000| The melting point of the hydrophilic polymer is very close to the sterilization temperature| Not reused and the lens cost| Large Farms| Not reused| Lens cost| The melting point of the hydrophilic polymer is very close to the sterilization temperature| As regards geographic areas, ODI should focus its efforts on California. Given the density of large farms n California (flock size of 50,000 or greater), it seems prudent not only to perform the initial product introduction there but to focus the entire first year of business in this single West Coast state. The first year’s planned production volume is approximately 20 million, essentially the same as California’s chicken population. Success in this region could later force farms in other states to implement the lens simply as a means of staying competitive. As regards target segment, it would seem that the focus should be initially on farms with a flock size of 50,000 and over, which means the large farms.Since this would limit the overhead (fixed costs) needed to service these accounts (fewer sales and technical experts required). Also, by focusing on large farms, the sales team could interface with the farms directly, and there would be no need for a â€Å"middle man† to be involved in product distribution. Avoiding this intermediary would help keep costs down. For ODI, pricing con siderations for a pair of lenses are as below. Item| Fixed Cost| Advertising in Trade Publications| $100,000| Headquarters Expenses| $184,000(for volume of 20 million pair)| Regional Office and Warehouse| $196,000|Costs of Molds| $12,000 x 3 = $36,000 (3 molds are needed to produce 21,600,000 pair annually)| Licensing Agreement with New World Plastics| $25,000 (per year, must be paid for first and second year of production)| Item| Variable Cost| per pair of lenses| $0. 032| ODI Cost(per year): TC=FC+MC TOTAL COST=[($100,000 + $184,000 + $196,000 + $36,000 + $25,000)/(50% of 475600000)]+0. 032=$0. 055 (5. 5 cent) per pair Farmers Saving when using ODI lens(per year): Item| Saving| Less Mortality| $2. 40*(9%-4. 5%)=0. 108| Less retardation of egg production| 0. 3/12=0. 044| Less feed cost| (0. 2446-0. 2368)*3/8*($158/2000)*365=0. 084| TOTAL SAVING=$0. 108+$0. 044+$0. 084=$0. 236(23. 6cent) The minimum price that ODI considered is 8 cent per pair, so the price stage is from 8 cent to 2 3. 6 cent, and the ODI should adopt the price policy on entry which is set the price near 23. 6 cent per pair. For the realistic goal for ODI by 1978 is the 50 percent penetration of such farms, when means ODI wants to reach the 50 percent of 470. 8 million pairs, that is, 235. 4 million pairs of lens be sold and used in the farms. Case Study Report: Odi Case Study Report: Optical Distortion, Inc. (A) For the three types of chicken farms, the appealing and unappealing characteristics of using ODI contact lens are presented as below. When it comes to appealing characteristics, the three types of chicken farms are the same: less cannibalism, less feed cost, and less the temporary weight loss and the retardation of egg production. From the perspective of cannibalism, which is originally 25% showed in experience, flock mortality is reduced to an average of 4. 5% when ODI lens are used .On the contrary, the debeaking makes the mortality for cannibalism from 25% to only 9% , which is higher than contact lenses used. In other words, farmers can save more 4. 5% (9% minus 4. 5%) chickens in their farm. On the other words, farmers can save $2. 40(price of per hen)*4. 5%*the number of chickens in the farm. From the perspective of less feed cost, the debeaking chicken only can eat the feed in the trough at least 3/8† deep, while the ODI le ns used chicken only can eat the feed in the trough below 3/8†deep.At $158 per ton for chicken feed, this would represent considerable annual savings, especially for large farms. From the perspective of less the temporary weight loss and the retardation of egg production, because the fewer cannibalism and the trauma resulting, farmer can get more eggs. When it comes to unappealing characteristics, the details are as below. Farm Types| Unappealing Characteristics|Small Farms| Labor cost| Lens cost| The number of birds are too small to use the new technology| Medium Farms| Yearly cash flow is only $375,000| The melting point of the hydrophilic polymer is very close to the sterilization temperature| Not reused and the lens cost| Large Farms| Not reused| Lens cost| The melting point of the hydrophilic polymer is very close to the sterilization temperature| As regards geographic areas, ODI should focus its efforts on California. Given the density of large farms n California (flock size of 50,000 or greater), it seems prudent not only to perform the initial product introduction there but to focus the entire first year of business in this single West Coast state. The first year’s planned production volume is approximately 20 million, essentially the same as California’s chicken population. Success in this region could later force farms in other states to implement the lens simply as a means of staying competitive. As regards target segment, it would seem that the focus should be initially on farms with a flock size of 50,000 and over, which means the large farms.Since this would limit the overhead (fixed costs) needed to service these accounts (fewer sales and technical experts required). Also, by focusing on large farms, the sales team could interface with the farms directly, and there would be no need for a â€Å"middle man† to be involved in product distribution. Avoiding this intermediary would help keep costs down. For ODI, pricing con siderations for a pair of lenses are as below. Item| Fixed Cost| Advertising in Trade Publications| $100,000| Headquarters Expenses| $184,000(for volume of 20 million pair)| Regional Office and Warehouse| $196,000|Costs of Molds| $12,000 x 3 = $36,000 (3 molds are needed to produce 21,600,000 pair annually)| Licensing Agreement with New World Plastics| $25,000 (per year, must be paid for first and second year of production)| Item| Variable Cost| per pair of lenses| $0. 032| ODI Cost(per year): TC=FC+MC TOTAL COST=[($100,000 + $184,000 + $196,000 + $36,000 + $25,000)/(50% of 475600000)]+0. 032=$0. 055 (5. 5 cent) per pair Farmers Saving when using ODI lens(per year): Item| Saving| Less Mortality| $2. 40*(9%-4. 5%)=0. 108| Less retardation of egg production| 0. 3/12=0. 044| Less feed cost| (0. 2446-0. 2368)*3/8*($158/2000)*365=0. 084| TOTAL SAVING=$0. 108+$0. 044+$0. 084=$0. 236(23. 6cent) The minimum price that ODI considered is 8 cent per pair, so the price stage is from 8 cent to 2 3. 6 cent, and the ODI should adopt the price policy on entry which is set the price near 23. 6 cent per pair. For the realistic goal for ODI by 1978 is the 50 percent penetration of such farms, when means ODI wants to reach the 50 percent of 470. 8 million pairs, that is, 235. 4 million pairs of lens be sold and used in the farms.